McDonald's has conquered the world for the last years. You can see their well known logo almost in every country around the globe, and try their delicious and highly successful meals. But what has made this business so prosperous? How a man over his fifties managed to create one of the biggest companies of our time? Well, here are some answers in the short story of McDonald's...
That’s correct, Kroc's initial ideas was to sell more multi-mixers. As the next couple of years went on, Kroc was growing more and more frustrated with the McDonald brothers because they didn't want to expand and wanted to run only 5 or 6 restaurants. They were doing their business just for pleasure and to have enough money to support their families. If no new places opened then Kroc couldn’t sell any multi-mixers. Then one day he woke up with an idea, that would change the world.
Kroc’s vision was that more and more people would want their food faster and he looked at McDonalds as the perfect restaurant to satisfy the public appetite. He had a vision for McDonalds that even the McDonald brothers didn’t see. In 1961, with the backing of some investors Kroc bought out the brothers for $2.7 million and the McDonalds restaurant concept was now his.
Read more about the popular fast food chain here: http://businessideaslab.com/mcdonalds-a-history-of-ray-crock/